http://www.latimes.com/news/printedition/la-fi-scientology18dec18,0,4240686.story
This is useful as it shows that they are using his star-status as an icon which will appeal to many as Tom Cruise is involved. Before Tom Cruise joined up, the scientology movement was barely known but thanks too Tom Cruise and his status, they have become better known, thanks to him. This shows that if a relativley unknown group have a star joined, which will appeal to many, their group is bound to become more famous, purely because of the star which they have.
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